Local client 'Blue Ocean' strategy

, Russell Brunson
often talks about finding your 'Blue Ocean'.

This concept was from a great book actually
called 'Blue Ocean Strategy'.

This concept refers to 'the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs'

OK, so what does this mean to you?

It means when everyone zigs, you zag.

It means, entering a crowded marketplace
is a hard journey, and an uphill battle you
want to avoid at all costs.

Meaning, go where the abundance is at.

HOW DOES THIS APPLY TO GETTING CLIENTS?

The one thing consultants always talk about
are strategies to 'get new customers' for clients.

All the services they provide revolve around
this concept (FB advertising, *new tech, local advertising, etc).

In addition, the concept of generating 'new customers'
is the core objective most businesses have (it's all they know).

Now, there's nothing wrong with this
approach if it actually works (drives in new business).

However, it's not the only way to
increase sales for local businesses.

A BETTER APPROACH TO GROWTH

Meanwhile, while every consultant is focusing on
services that generate NEW CUSTOMERS as a means
to increase revenue, we've been secretly tucked away
for the last 4 1/2 years focusing on the most neglected
area of business growth that nobody in the consulting niche
focuses on.

LIKE WHAT?

We'll it's our secret weapon.

It's a Blue Ocean.

It accomplishes the core goal of 'business growth',
but with a different approach.

We call it 'internal marketing'

Yeah, we have turn-key processes and systems
we use to help businesses increase revenue
by marketing to their existing customers.

Contrary to what you may think on how internal
growth works, most consultants that attempt it
go about it wrong.

There's a special way you have to do internal marketing
to truly make waves for business owners.

THE RESULT?

> More revenue

> More clients

> Long-term clients (we have clients that's been with us over 5 years! talk about strong retention)

THE BEST PART

This market is wide-open!

This concept of business growth applies
to just about EVERY NICHE, so you'll
never have saturation. It's beautiful!

Stay tuned because tomorrow
i'd like to share with you the proper way
to do internal marketing the right way,
so you can land clients and deliver outstanding
results.

I'm writing up the do's & dont's guide for internal marketing.
if you'd like me to share it with you, just let me know.

Talk soon,

Jason